Thomas MüllerVisitor to Alex · Sales manager
Product enquiryHello Alex! I am interested in X500 (PRD-X500) from Hannover Messe. Could you send me the details? My ID: 8K2M4-7P9Q3
FROM FIRST CONTACT TO THE NEXT SALES CONVERSATION
Get WhatsApp leads at the booth.
Retarget them after the show
Turn real trade show interactions into WhatsApp contacts, build advertising audiences from those interactions, and continue reaching potential buyers through Meta and Google Ads after the event.
- Meeting booking
- Price list
- Promotions
- Product catalogue
- Samples & demos
- Partnerships
HOHMANT
WhatsApp
Prepared messages to your team
Visitor sendsMeta
Google Ads
Reports
- Customers
- Team
- Events
Performance targets
- CAPTUREUp to +30%More potential buyers
- KEEPUp to −80%Fewer lost contacts
- MOVE FORWARDUp to +50%More opportunities to turn contacts into customers
SEE THE CONNECTION
From a tap to a customer journey
Follow a booth interaction from a badge or product tag to WhatsApp, visitor and team reports, CRM context, and advertising audiences.
One connected workflow
From booth conversations
to the next sales opportunity
Bring the work around every contact together, so your team has the context to move the conversation forward
- 01Capture enquiries
- 02Identify contacts
- 03Keep product context
- 04Continue conversations
- 05Review event performance
HOHMANT
The context behind your next move
- QR & NFC
- Contact history
- Follow-up context
- Reports
06
Move forward
Conversion opportunities
- Relevant enquiries
- Sales conversations
- Deals your team pursues
Your team chooses the next action and closes the sale
Capture / while the conversation is fresh
Leave with a conversation
Not just a business card
A product question, a catalogue request, a new partnership. Give each visitor a simple way to continue with the right context.
Emma WeberVisitor to Alex · Sales manager
Catalogue requestHello Alex! Please share your latest catalogue and wholesale terms. Following up from Hannover Messe. My ID: 3F6N8-2R7T9
Daniel FischerVisitor to Alex · Sales manager
Partnership enquiryHello Alex! It was wonderful connecting with you at Hannover Messe. I would love to review your wholesale partnership details. My ID: 5C8H2-9W4X6
Different requests, a clear next conversation
One customer / the right people
Route customer requests
to the right people
Connect every scan to its context. Give product enquiries, partnership requests and meeting bookings a direct route to your team.
One visitor · different scans
HOHMANT
One visitor, connected context
Visitor ID · 8K2M4-7P9Q3- 01Product details PRD-X500
- 02Pricing & quotation
- 03Catalogue & specifications
- 04Wholesale partnership
- 05Book a meeting or demo
Your links, templates and assigned employees
Your team · on WhatsApp
Alex · Product sales
Details, prices & quotations
Emma · Partnerships
Catalogue & wholesale enquiries
Sam · Meetings
Appointments & product demos
Distribute customer enquiries across your team
Understand / put the context to work
Every interaction
ready to work with
Bring recorded contacts, product engagement and event context into a clearer view for Sales and Marketing
From activity to context
- ContactThomas MüllerVisitor identity explicitly linked
- ProductX500 specificationsTracked link opened
- ManagerAlex · SalesAssigned contact owner
- EventHannover MesseSource context retained
- ReportExhibition overviewRecorded activity grouped for review
Customers
Explicitly linked contacts and their history
Products
Engagement with products and materials
Managers
Contact ownership and team context
This exhibition
Sources and activity from this event
Across exhibitions
Consistent measures for the next plan
Your business / in detail
Get detailed reports
Understand your customers, your team and every event in one place
Customers
Contact profiles
Keep explicitly linked contact details and visitor history together
Activity timeline
See recorded interactions and the latest activity in order
Product engagement
Review which product and material links a visitor opened
Event history
See the events associated with a visitor’s recorded activity
Contact details
Review recorded phone details where they have been provided
Ownership & status
See the assigned employee and the status set by your team
Team
Activity by employee
Compare tracked link openings attributed to each employee
Interaction history
Review the time and context of recorded team touchpoints
Product context
See which products are associated with employee activity
Areas of responsibility
Explore activity by the assigned zone or touchpoint
Contact ownership
Keep the responsible employee visible on each assigned contact
Event & date filters
Focus your team view on a specific event or reporting period
Events
Event overview
Review openings, visitors and recorded phone contacts together
Daily activity
See how tracked activity changes throughout the event
Products & touchpoints
Break down activity by products, zones, QR codes and links
Countries & devices
Explore recorded country and device breakdowns
Across exhibitions
Compare participation activity, assigned teams and products
Test traffic controls
Separate test activity when reviewing event performance
Clearer reports for your next decision
Connect / carry the context forward
One source of context
More ways to continue
Bring contact and event information together, then prepare the next conversation and advertising connection
Contact &
event data
event data
HOHMANT
Connected context
Prepared message · visitor sends
Meta
Setup & test events
Google Ads
Not available yet
Keep the next touchpoint connected to the original enquiry
Planned / confirmed actions
Go beyond
“conversation started”
The planned bot workflow would distinguish a first message from a completed registration or other defined action
- 400started
- 240received the task
- 112completed the action
A confirmed action is a deeper signal
Learn / from this show to the next
Bring home a clearer picture
See where attention concentrated, then use the event’s recorded activity to prepare the next one
What earned attention
Hannover Messe
- Tracked interactions
- 846
- Recorded contacts
- 327
- Pricing link openings
- 91
- Catalogue link openings
- 184
- Repeat interactions
- 72
Start the next event with what this one taught you
CALCULATE YOUR EVENT POTENTIAL
How many buyers does
your funnel leave behind?
Start with your current process. See additional contacts, usable records and opportunities to continue the conversation.
Your event today
Leave at zero to skip the customer estimate. Use your own historical rate.
Model targets
30% more captured contacts, 80% fewer losses among collected contacts, and a 50% higher conversation continuation rate. Rates are capped at 100%; counts are rounded down.
These are planning targets. Actual performance depends on your current process.
YOUR EVENT POTENTIAL
Funnel stageNowTargetContacts collected250325Usable contacts200312Conversations continued120280
+75additional contacts from the same visitors
+112additional usable contacts after capture
+160additional opportunities to continue the conversation
At your historical conversion rate
Add your rateAdditional customers in this scenario, using your own conversion history
Event spend per collected contact
160.00 → 123.08 EUR
Same event spend. Software fees excluded. Later stages include gains carried forward from earlier stages; do not add the three gains together.
See where the next opportunity comes from before adding more event spend
BEFORE / DURING / AFTER
Every buyer has a trajectory
Make the next step clearer
Capture the enquiry. Keep the context. Give Sales a reason to continue.
Calculate my next event Create your workspace